Umbrella were brought on early in BOL’s journey, to help them launch their first ATL and sampling campaign. Based on the insight that their consumers were far from too lazy to cook, and were in fact prioritising other exciting things over food prep, our campaign was a simple reflection of modern demands; Super People need Super Food.


Umbrella were brought on early

in BOL’s journey, to help them

launch their first ATL and sampling

campaign. Based on the insight that

their consumers were far from too

lazy to cook, and were in fact

prioritising other exciting things

over food prep, our campaign was a

simple reflection of modern demands;

Super People need Super Food.

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